In today’s world, no matter what your idea or business, there’s a good chance that there is someone else out there with a similar one — otherwise known as your competitors. If you ask any marketer how to set yourself apart from the rest, they’ll all tell you to the same thing, establish and secure your brand.
Now, the definition of brand is a whole area we won’t go too far into, except to say that it constitutes the complete way in which you present yourself to the marketplace. Beginning with your logo, right down to the emotional and psychological relationship you have with your customers, your brand will be what inspires a customer to choose you over a competitor.
What you need to know is that as you build your brand over the life of your business, your brand name is going to become progressively more valuable. I’m here to offer some advice on a simple effort that you can make now, to prevent your competitors from benefiting from your brand value down the road. Let me explain.
THIS IS THE IMPORTANT PART - A LOOK INTO THE MIND OF RUTHLESS DIRTY MARKETING TACTICS:
Let’s say you’ve built a great web site to promote your Famous Pizzeria. Your website address is yourfamouspizzeria.com. Now, imagine a smart competitor who knows your good reputation, registers yourfamouspizzeria.net and has all the traffic here (based on your good brand reputation) redirected to his pizzeria at myfamouspizzeria.com.
Maybe he is also smart or sly enough to buy some advertising on Google search so when people search for your Famous Pizzeria, his ad appears on the results page that directs people to his own web site. Frustrating thought isn’t it?
Unfortunately, it happens all the time, you just need to outsmart your competitors and make sure you secure your brand name online by purchasing yourfamouspizzeria.net and maybe even myfamouspizzeria.com, and .net, .org, .info, .biz, and .ca for good measure. You get the idea.
To secure your brand online, obtain ownership of anything a customer might search when they are looking for yourfamouspizzeria.com.
Check to see if your domains are available.
Posted under Marketing, internet marketing
This post was written by Terry on February 6, 2010
