Attraction Marketing OR Ego Marketing?
I want to share a trend our industry that has been progressing over the last year or so. With more and more people flocking to the internet to make their mark (or at least an income), the concept of keeping things simple has again become lost in the mix.
As the cream rises to the top and we see a new batch of ‘gurus’ [cringing as I use that word], the newbies and not so newbies are missing the boat by focusing on the wrong things and going about this the wrong way by trying to emulate them when they don’t have the experience or clout to pull it off.
Sure, there’s a place for personal branding but what I’m seeing is little egos trying to be big, while other people’s objectives seem to be a desire to become the latest reality internet star. If that’s what they want and they’re just wanting attention, so be it. But if your goal is to build a long term sustainable business, then pay attention.
I’ve heard people call this erroneous concept Ego Branding marketing, where, let’s face it, most of us are coming across as lame, desperate, corny Gong Show rejects. It’s no wonder they’re not seeing duplication in their efforts and business – which from what I’ve seen, is a blessing in disguise. The medium where this is most apparent is obviously video marketing. By no means am I saying stay away from making a YouTube video for your business. What I am suggesting is that you understand the role it plays in your business before you hit record.
This ego branding is directly conflicting with the concept of ATTRACTION MARKETING. People come of as amateurish and NOT COMPELLING at all. Don’t get me wrong, stories are good and sharing yours is a part of the attraction process. Letting people get a taste of who you are and what you are about is what the attraction marketing part is. What most of this Ego Branding marketing is doing is REPELLING other people. You could almost say, the way ego marketing is being implemented by most people is the exact opposite of Attraction Marketing. Talk about self-sabotage of one’s business.
The goal is not to get EVERYONE in the world to follow you or join your tribe. You are only wanting those like minded souls you resonate with. Once that’s accomplished, let them know what you have to offer in the form of information, training and support – AKA, ‘if you want to work with me, or find out more, click here.’
That’s where your ego steps aside and you let the duplicatable marketing funnel/machine take over – you know, the part that everyone can do. . . the Tools that we all use – autoresponders, capture pages, marketing copy etc.
So remember, the object is to find like minded people who are seeking out information and partners to grow and prosper with, not attempt to vainly entertain or impress with your talents or lack thereof.
Parting thought: Targeted info in front of targeted eyeballs = successful business. Loverage + Leverage = Freedom
